Programmes > Undergraduate > Communication and Media > Bachelor of Communication (Advertising) (Honours)
Bachelor of Communication
(Advertising) (Honours)
(R2/0323/6/0019) (04/31) (MQA/FA7534)
Degree
3 years (Full time) / 2 years (Diploma in related field)
From RM20,604
The Bachelor of Communication (Advertising) (Hons) offers students a degree that prepares them for a creative tertiary education and professional career in the highly competitive and fast changing global advertising industry. It offers a study scheme that allows students to hone their creative skills and work in a range of agencies as well as the corporate sector within the digital advertising and creative industry.
Requirements
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Diploma in Media and Communication (or its equivalent) - Pass with min. CGPA 2.00 and Credit in English (SPM); OR
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Diploma - Pass with min. CGPA 2.00 and Credit in English (SPM); OR
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Foundation / Matrikulasi - Pass with min. CGPA 2.00 and Credit in English (SPM); OR
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Sijil Tinggi Persekolahan Malaysia (STPM) - Pass with minimum of 2 Grade C and Credit in English (SPM); OR
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Other relevant and equivalent qualifications recognised by the Malaysian Government
Year 1
Introduction to Contemporary Advertising
Human Communication
Introduction to Graphic Design
Introduction to Broadcasting
Introduction to Marketing
Communication Theories
Introduction to Mass Communication
Visual Communication
Digital Photography
Human-AI Copywriting
English for Communication
Presentation Skills
Negotiation Skills/Bahasa Kebangsaan A
Culture and Sustainable Society
Year 2
Contemporary Media Planning
Introduction to Multimedia Design
Advanced Graphic Design
Advanced Multimedia Design
Media Law and Ethics
Brands & Branding
Communication Research Methods
Digital Marketing
Academic Writing
Integrity and Anti-Corruption/Self-development
Falsafah dan Isu Semasa
Penghayatan Etika dan Peradaban/BM Komunikasi 2
Elective 1
Year 3
Advertising Campaign I
Advertising Campaign II
Integrated Marketing Communication
Consumer Behaviour
Motion Graphics
Public Speaking
Industrial Training
Elective 2
Pathway
Postgraduate studies in related fields
Intakes
April, August, November