Programmes > Undergraduate > Communication and Media > Bachelor of Communication (Advertising) (Honours)
Bachelor of Communication
(Advertising) (Honours)
Degree
3 years (Full time) / 2 years (Diploma in related field)
From RM27,000
The Bachelor of Communication (Advertising) (Hons) offers students a degree that prepares them for a creative tertiary education and professional career in the highly competitive and fast changing global advertising industry. It offers a study scheme that allows students to hone their creative skills and work in a range of agencies as well as the corporate sector within the digital advertising and creative industry.
Requirements
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Diploma - Pass in a related field with min. CGPA 2.00 and Credit in English (SPM)
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Foundation / Matrikulasi - Pass with min. CGPA 2.00 and Credit in English (SPM)
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Sijil Tinggi Persekolahan Malaysia (STPM) - Pass with minimum of 2 Grade C and Credit in English (SPM)
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Unified Examination Certificate (UEC) - Pass with a minimum of 5 Grade B, including English
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IELTS - Band 5
Year 1
Introduction to Advertising
Human Communication
Introduction to Graphic Design
Introduction to Broadcasting
Introduction to Marketing
Communication Theories
Introduction to Mass Communication
Visual Communication
Digital Photography
Copywriting
English for Communication
Presentation Skills
Negotiation Skills/Bahasa Kebangsaan A
Culture and Sustainable Society ​
Year 2
Advertising: Media Planning
Introduction to Multimedia Design
Advanced Graphic Design
Advanced Multimedia Design
Media Law and Ethics
Brands & Branding
Communication Research Methods
Digital Marketing
Academic Writing
Integrity and Anti-Corruption/Self-development
Falsafah dan Isu Semasa
Penghayatan Etika dan Peradaban/
BM Komunikasi 2
Elective 1
Year 3
Advertising Campaign I
Advertising Campaign II
Integrated Marketing Communication
Consumer Behaviour
Motion Graphics
Public Speaking
Industrial Training
Elective 2
Pathway
Postgraduate studies in related fields
Intakes
April, August, November