The Bachelor of Business Management (Honours) programme offers students a degree that prepares them for a business education and a professional career in a highly competitive and fast-changing business place. Through the programme, the students are not only able to experience a higher quality education but also to develop personal growth that prepares them to handle the increasingly complex and pluralistic workplace. This programme prepares graduates to be industry-ready and have the ability to thrive in the digital age by providing up-to-date and specifically-designed courses, which include Quantitative Methods for Business, Business Information System, Business Research Method, Integrated Marketing Communication, Digital Marketing, Product and Service Innovation Management, Financial Markets and Institutions, International Finance and et cetera. Graduates will be equipped with knowledge and skills to tap on the trends of IR4.0 and work in an environment driven by statistical analysis, big data analytics, digitalisation, and automation.